VW is looking to bring back the Scout brand as an electric vehicle

This image, from 2019, is of a refurbished Scout. The brand was originally built by International Harvester between 1961 and 1980.

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Volkswagen is planning to resurrect the iconic “Scout” brand as an electric vehicle in the United States.

In a report late Tuesday, the Wall Street Journal said the German automotive giant was aiming to launch a “new Scout-branded electric sport-utility vehicle” as well as an electric pickup truck, also under the Scout name.

Volkswagen confirmed to CNBC that its supervisory board would vote on the proposals on Wednesday. According to the Journal, VW has the rights to the Scout name through its purchase of Navistar International Corp.

electric ambitions

In July 2021, the Volkswagen Group said half of its sales were expected to be battery-electric vehicles by 2030. By the year 2040, the company said almost 100% of its new vehicles in major markets should be zero-emission.

VW’s electrification plans put it in direct competition with long-established automakers like GM and Ford, as well as relative newcomers such as Tesla.

Recently, Ford CEO Jim Farley said his business planned to “challenge Tesla and all comers to become the top EV maker in the world.”

In March 2021, Volkswagen CEO Herbert Diess dismissed the notion his firm could join forces with Tesla, telling CNBC that the company was looking to go its own way.

Speaking to “Squawk Box Europe,” Diess was asked if he would rule out any future deal with Elon Musk’s electric car maker, in which VW could manufacture its cars, or if the Tesla and VW brands would ever unite.

“No, we haven’t considered [that]we are going our own way,” he replied. “We want to get close and then overtake.”

—Chloe Taylor contributed to this article.


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