GS – Jahanagahi

How Citizens Financial used an iPhone plan to create a nationwide digital bank

Citizens Financial Group Inc. launched its Citizens Pay iPhone upgrade plan in 2015 as an early form of the buy-now-pay-later concept that’s in vogue in the payments space. The idea was to take the Citizens CFG, -0.96% brand as a credit provider and combine it with Apple’s AAPL, +1.61% iPhone to help customers avoid waiting […]