Marketing – Jahanagahi
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Markets

Unity Software loses $5 billion in market cap after Apple’s changes lead to ‘self-inflicted wound’

Unity Software Inc. executives thought they had found a way to avoid fallout from changes in Apple Inc.’s mobile operating system. It turns out they were wrong, and Wall Street punished Unity U, -35.25% stock for it Wednesday. Shares shed more than a third of their value, worth roughly $5 billion in market capitalization, and […]

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Markets

How to Effectively Market to Gen Z and Beyond

Opinions expressed by Entrepreneur contributors are their own. For the better part of a decade, all of the new marketing advice has been focused on reaching millennials. And while it’s still as important as ever to tap into this lucrative portion of the market, doing so exclusively is to ignore the larger picture. In 2022 […]